Benefits of Joining Dame Cycling

What's in it for me Nationally?

Sigma Sport - 15% Discount –Exclusive discount only available to Dame Cycling – inclusive of parts,accessories and Bikes!

  • 15% discount and free bike service coming soon in a local Bike shop near you.
  • Discounts on products in the Dame cycling store.
  • Free entry into monthly prize draws just for members.
  • New benefits being added all the time.
  • You will have emails notifing you of rides and money off offers so you don’t miss out.
  • Wheelies Direct – 15% Discount.
  • Structured Development training rides to improve your confidence, fitness and technique (Road and MTB)
  • Discounts on selected sportives and events across the UK
  • Affiliation to British Cycling and CTT (British Time Trial Association)
  • Off Season cycle-specific RPM Spinning classes and yoga.
  • Free British Cycling 1st time Membership.

What's in it for me Locally?


  • Swindon Cycles - 15% discount in store. Also a free bike service excluding parts.
  • Core Juice Bar - 15% discount
  • Rachael Rodia Sports and Therapeutic Massage (ITEC Dip, MFHT) - 1st massage treatment 1/2 price, ongoing less 20% off all massage treatments. 


  • Leisure Lakes - 12.5% discount in store ( excluding bikes) first time bike servise... excluding parts.
  • The Core Juice Bar - 15% discount
  • Holly Derrick - Half price first time treatment. followed by a 20% discount there after.

Forest of Dean

Pedal a bike away -

  • 10% off all shop purchases
  • 10% off food and drink in the café
  • 10% off all Bike Hire
  • Free 1st basic service and then 10% off all workshop parts and services from then on.